Booking new projectsLahore · working worldwide
Engineer Ali RazaWordPress sites that load fast, rank and sell.
I’m Engineer Ali Raza, a WordPress developer, WooCommerce specialist and technical SEO expert. I build and fix sites for businesses in the US, UK and UAE, and I measure every one before I call it done.
- Free estimate
- Written scope before any work
- You talk to the developer
$ gtmetrix ahfcollection.com –before –after
$ search-console musickanheal.com –3mo
Measured, not promisedDelivered by Engineer Ali Raza · GTmetrix & Search Console · 2026
01 Selected work
Three live sites, and what they changed.
What each client needed, what Engineer Ali Raza built, and the result. Every project here is online today, so you can open it and test it yourself.
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01
AHF Collection
WooCommerce · Fashion
- Brief
- One storefront for six Pakistani designer brands, including Sapphire, Orient and Limelight, with most shoppers on phones.
- Build
- A custom WooCommerce store with a multi-brand catalog, a lightweight hero slider and mobile-first product pages.
- Result
- GTmetrix grade D to B in 8 days: LCP 7.9s to 2.0s and fully loaded 10.3s to 3.1s, with zero layout shift.
ahfcollection.com WooCommerce · Multi-brand · Mobile-first -
02
MusicKanHeal
WordPress + App · US
- Brief
- A music therapy and piano learning brand needed a site that ranks for its niche and sends visitors to its app.
- Build
- A custom WordPress platform with App Store integration and SEO content, then a React Native app for Android and iOS (milestone 1 delivered).
- Result
- GTmetrix grade A (95%, LCP 1.2s). Organic clicks grew from 71 to 576 per 3 months, and average position from 17.7 to 8.8.
musickanheal.com WordPress · Technical SEO · React Native -
03
Matrix E Tech
Custom eCommerce · Dallas
- Brief
- A Dallas mobile spare-parts business wanted to take orders online from US customers without a template look.
- Build
- A hand-coded React and MongoDB storefront with a multi-language catalog, WhatsApp ordering and SEO-ready product pages.
- Result
- Live and taking real US customer orders, with WhatsApp giving shoppers a direct line to the owner.
matrixetech.com React · MongoDB · WhatsApp
Engineer Ali Raza also built the LMS and admissions site for AR Institute, plus Shopify stores and WordPress sites across retail, NGO and education.
Full portfolio02 Track record
Small studio, direct line.
No account managers and no hand-offs. With Engineer Ali Raza, the person on your discovery call is the person who writes, tests and ships your code.
From a client
“We needed a secure, transparent platform for donations, and Ali delivered beyond expectations. The WordPress site is robust, easy to manage, and has significantly increased our donor trust and engagement.”
Experience
Years building WordPress and WooCommerce sites
Shipped
Live projects delivered for clients
Markets
US · UK · UAE · Pakistan
Scheduled calls across time zones, with written progress updates so you never have to chase.
Speed · AHF Collection
Largest Contentful Paint in 8 days. GTmetrix grade D to B, fully loaded 10.3s to 3.1s.
SEO · MusicKanHeal
71 to 576 organic clicks and 1.2K to 80.8K impressions, comparing 3-month windows in 2026.
Every number here comes from GTmetrix or Google Search Console, not estimates.
See the full before and after03 Problems I solve
What is your website getting wrong?
Most clients come to Engineer Ali Raza with one of these six problems. Each one maps to a service delivered end to end.
Visitors arrive, but nobody enquires
I rebuild the pages that matter around one clear action, with custom blocks your team can edit safely.
WordPress DevelopmentShoppers leave before checkout
Cleaner product pages, a shorter mobile checkout and payment gateways that work first time.
WooCommercePages take too long to load
Core Web Vitals fixed at the source: images, fonts, scripts, caching and plugin bloat. No “speed plugin” band-aids.
Speed OptimizationOrganic traffic stopped growing
Crawl and index fixes, schema, internal linking and page structure so Google understands what you sell.
Technical SEOThe site was hacked, or breaks after updates
Clean-up, hardening, backups and monitored updates so the site stays online and trustworthy.
Security & CareThe design is dated, or your agency needs hands
Figma-to-WordPress builds and redesigns, delivered directly or white-label for agencies.
Redesign & White-labelEvery service has its own scope, deliverables and timeline.
Explore all services04 How I work
From first call to a site that performs.
The same five steps Engineer Ali Raza follows on every project, large or small. You get a written scope and quote at step two, before any build work starts.
STEP 01Discovery
Your goals, audience and current numbers, plus an audit of what already exists.
STEP 02Scope & quote
Sitemap, page structure and a fixed written scope, so the price does not move.
STEP 03Build
Clean, hand-coded WordPress, tested on real devices as it is built.
STEP 04Measure
Schema, metadata and Core Web Vitals checked in Lighthouse before launch.
STEP 05Launch & care
Go-live checklist, a handover walkthrough and ongoing support.
05 About
Why businesses hire Engineer Ali Raza
Engineer Ali Raza is a WordPress developer based in Lahore with 4+ years of building sites for small businesses in the US, UK and UAE. As founder of Ali Raza Solutions he still handles every build personally. Read the full story.
Business outcome first
Every decision ties back to what the site must do: more enquiries, more sales or fewer support headaches.
Speed and SEO built in
Performance and search structure are part of the build, not a separate project after launch.
Plain-English updates
Clear scope, regular progress notes and no jargon. You always know what is being done and why.
Sites you can run yourself
Minimal plugins, editable blocks and a handover walkthrough, so routine changes do not need a developer.
Weekly stack: WordPress / WooCommerce / Shopify / PHP / JavaScript / React / React Native / Rank Math / Search Console / LiteSpeed Cache / Firebase / Google Ads / Meta Ads
06 FAQ
Questions clients ask before we start
Something not covered here? Ask directly and you will get a straight answer within one working day.
Ask on WhatsApp01What does Engineer Ali Raza specialize in?
Custom WordPress development, WooCommerce stores, speed and Core Web Vitals optimization, and technical SEO. I also handle security clean-ups, maintenance and redesigns, plus Google and Meta Ads for clients who need traffic from day one.
02Do you work with clients outside Pakistan?
Yes. Most clients of Engineer Ali Raza are in the USA, UK and UAE. I work across time zones with scheduled calls and written progress updates.
03Can you fix my slow or broken WordPress site without a full rebuild?
Usually, yes. I start with an audit of speed, plugins, hosting and SEO, then fix the causes in order of impact. A rebuild is only recommended when repairs would cost more than starting fresh.
04Do you work with agencies?
Yes. Agencies bring me in for WordPress and WooCommerce builds, Figma-to-WordPress work and speed fixes, delivered white-label under their brand.
05How do I start a project?
Book a free consultation with Engineer Ali Raza through the contact page, message me on WhatsApp, or email ali@alirazasolutions.com. After a short discovery call you get a written scope and quote before any work starts.
07 Next step
Have a WordPress problem worth solving?
Tell Engineer Ali Raza what is not working. You will get an honest assessment and a clear plan, even if the answer is that you do not need me.
Or email ali@alirazasolutions.com